We create a foundation that enables you to develop your brand voice and communicate effectively to your audience. Our holistic approach focuses on the big picture: What your brand looks like and sounds like in the real and digital world.
We develop brands by offering the following services
Identity design
We design new logos and refresh old ones to align with your brand strategy. We also create identity systems with vibrant colour palettes, fonts, icons and a photographic style to communicate your brand. This reduces future design time and ensures consistency across all marketing material.
Websites
We create wireframes to detail your website’s page structure and user experience before we develop it into a fully working website. Clear and simple copy adds a voice to your brand. We then add your colours, fonts, icons and photographs to strengthen your message and reinforce your brand identity.
Content creation
We take complicated information and turn it into engaging, easy-to-digest content by using infographics, diagrams, photographs and words to get your message out there. We offer a full range of writing, editing, proofreading, design, illustration and photography services.
Illustration
Using traditional and digital illustration, we broaden your brand’s visual style. Illustrations are used when appropriate photographs are hard to come by or to communicate more complex ideas. We work in various styles and can develop a specific style for your brand.
Meet the team
Roulé le Roux
Designer and illustrator
Ten years’ experience as a graphic designer and illustrator at a design studio and advertising agency, plus five years as a freelancer working on print and digital platforms. One thing remained central: Roulé’s appreciation for good, simple design.
To Unfold Roulé brings an optimistic attitude and a need to create. Her experience in different disciplines enables her to create lively brand identities.
Ronel van Heerden
Designer and illustrator
Three years in design studios, 13 years of freelancing, seven magazine publications and numerous design projects resulted in many years of learning in the field of design. Being a true ’90s rocker from the original Oppikoppi era – and designer of their merchandise and posters – shows that she is not afraid to get her hands dirty.
To Unfold Ronel brings a keen eye for design and copy, her need to better the world and interest in stoic thinking.
Simon Barnett
Web developer
Simon did his first web / HTML course in 2000, and has been freelancing ever since, adding CSS, JavaScript, PHP, WordPress, WooCommerce and numerous other technologies along the way.
With 20 years experience as a web developer and programmer he is fast, and efficient. He is interested in presenting information in a clear, organised way, making it it easy for site visitors to understand and navigate the websites he creates.
Jorisna Bonthuys
Journalist and science writer
Jorisna is an award-winning freelance journalist with more than 20 years experience in the media industry (on editorial and production level). She specialises in science and environmental communication as well as strategic content solutions. Jorisna has strong research and writing skills and creates content with meaning. She believes in lifelong learning and in translating science for the general public. Jorisna will find creative content solutions and create tailor-made content for your target audience. She works in English and Afrikaans.
Anneke Potgieter
Writer, editor and translator
As professional editor and translator, Anneke serves as the critical eye that zooms in on the details to ensure each of her clients’ texts is grammatically flawless and its message clear and convincing. Also working as content creator, she crafts website and other promotional texts that voice the attitude and ethos of individual brands. With a background in both cheffing and linguistics, this green-minded foodie wordsmith specialises in texts related to food, agriculture and the sustainability industry.
Elsabe Marais
Copywriter and proofreader
Elsabe Marais has more than eight years’ experience as a copywriter, proofreader, editor and transcriptionist. She’s curious and creative, while also being an absolute stickler for correct grammar, style, and consistency of voice. Elsabe writes, proofs and edits website copy, marketing material, newsletters, academic theses and articles, social media posts, and press releases. She has worked across a wide range of industries including advertising, sport, engineering, agriculture and environmental studies, education, corporate business, and more.
And collaborate with creative teams
We are listening
We are available to take on new projects and would love to hear how we can help you. Fill out the form below and we will contact you via email to set up a video call, or face-to-face meeting if you prefer.