Global Schools Forum

Client: Global Schools Forum
Project lead & client management: Roth Communications
Design: Unfold

Identity refresh

A full redesign isn’t always needed to build a stronger identity—sometimes, a thoughtful refresh does the trick. We refined the Global Schools Forum logo by tweaking the icon, updating the colour palette, and choosing a cleaner, more contemporary font. Horizontal and stacked versions were created for flexibility across platforms.

To kick things off, we hosted a brand identity workshop with the team—diving into their audience, how they want to be seen, what they need to communicate, and where the visual identity could go. It laid the foundation for everything that followed.

From those insights, we built a comprehensive brand guide with a vibrant colour palette, custom icons, and easy-to-use social media templates.

The colour palette

The new palette is bold, bright and full of energy. To keep things balanced, we mapped out how the colours should work together. The brand guide includes clear examples that show how to keep designs vibrant without tipping into overload.

Icons

We created a custom icon set for use in their presentations. With such a strong colour palette, we kept the icons simple but impactful. Solid fills and bold blue outlines give the set a clear, confident look that’s easy to build on as their needs grow.

Templates

To help the team roll out their refreshed identity, we created Canva templates for presentations and reports. With flexible layout options, they can quickly put together polished, on-brand documents.

UNFOLD Global Schools Forum presentation

Report template

Together, these elements give Global Schools Forum a refreshed, energetic identity that’s easy to use and ready to grow.