Campus Media - Video Campaign - Unfold
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BOO!  –
Video Campaign

Client: BOO! Media and Communications
Design: Unfold

From Vision to Visibility

When BOO! Media and Communications approached us with a bold vision for their campaign, we knew we could help bring it to life in a way that was strategic, sharp, and scroll-stopping.

BOO! Campus Media had grown into a major part of their business, and it was time to give it the visibility it deserved on LinkedIn. They had a six-post campaign in mind, each one spotlighting what makes BOO! Campus Media unique. We worked closely with them to refine the messaging and align it with social media best practices.

We kicked things off with a tailored social media workshop, sharing best practices, unpacking strategy, and answering questions with the team. Our goal was simple: to empower BOO! Media to lead the campaign with confidence.

For each post, we created short, engaging videos designed to grab attention. We shaped the messaging, built storyboards, and—staying true to BOO! Media and Communications’ brand identity—developed custom animations to bring each idea to life. The result was a smooth rollout, week after week.

Beyond the LinkedIn launch, the campaign left BOO! Media with a versatile content library they could tap into across client presentations, email outreach, and broader marketing efforts—giving anyone a quick, compelling look at what BOO! Campus Media is all about.

This was a genuinely fun one to work on, and the client’s enthusiasm made it even better.

Campaign 1

Big milestone. Bigger reach.

BOO! Campus Media is now the only media company with exclusive rights to all of South Africa’s Top 10 universities. That’s 363,000+ students reached monthly.

Campaign 2

BOO! Campus Media’s large format LED screen network now includes 209 screens in high-footfall, high-dwell areas across South Africa’s top universities.

Campaign 3

BOO! Campus Media offers a 360° campus media solution that is flexible, innovative and custom-built around your brand objectives.

Campaign 4

BOO! Campus Media has expanded beyond the student centre to reach students where they live.

Campaign 5

BOO! Campus Media is the largest player in the campus radio space, with strong relationships across 20+ campus stations nationwide.

Campaign 6

BOO! Campus Media now offers brands access to student music events, from The Art Department, our flagship house music festival in Stellenbosch, to event partnerships across the country.