Cape Hiker Identity Design

Unfold, as fellow mountain and fynbos lovers living in Cape Town, naturally embraced a request to design an identity for mountain guide, Geoff Tennant. We organised a workshop to determine Geoff’s favourite styles and colours. This enabled us to come up with three designs from which he could choose. The chosen design was further tweaked until we all sat back and loved what we saw.

The Logo

The focus of this design is a typographical logo solution with a handmade feel. This captures the essence of friendly and adventurous human interaction, which is at the heart of Geoff’s mountain guide business.

The Colour Palette

The orange in the primary palette mirrors the vibrant hues of sunrises and sunsets. In contrast, the cool greens and neutral eggshell colour in the secondary palette represent the rich flora found in the Cape mountains.

Brand Guide

We want our clients to feel confident using their logo and brand elements. This is where a brand guide is essential. We explain the correct use of the Cape Hiker logo, colours and fonts and give some guidance on how it can be used for social media.

A glimpse into the process

We demystify the process of creating an identity in this video. Enjoy peeking behind the curtain!