Seeding a Sustainable future - Unfold
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Seeding a Sustainable future

Fundraising proposal for the University Stellenbosch Business School (USB) together with Stellenbosch University’s Faculty of AgriSciences

The client

Stellenbosch University (SU) together with the University of Stellenbosch Business School (USB).

The brief

Produce a high-level and tailor-made funding proposal that is interesting and engaging. Since the proposed projects highlighted in this proposal are in a concept phase and no photographs exist, use illustrations, icons and diagrams to convey key concepts.

The process

We started by creating an illustrative style that will be used consistently throughout the document. Using this style, we created some decorative elements that show agricultural projects that could provide opportunities to empower women and the youth in the small-scale farming sector.

We also created icons focused on key concepts in the proposal, as well as some conceptual diagrams and process graphs. While working on the design elements the content writer generates text, using accessible language. Together the text and visual elements create integrated content that increases the readability of the proposal. We combine these new graphic elements with the existing identity elements of SU and the USB.


A selection of African-inspired agricultural illustrations set the tone. 


Icons created for key concept notes

The result

We deliver a professional funding proposal which is visually fresh and complies with the clients’ corporate identity guidelines. All diagrammes generated were supplied to the project team and used in funding presentations.



Project management and content writing: Jorisna Bonthuys
Editing: Anneke Perold Potgieter
Design, illustration and layout: Unfold



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