WWF identity design for COP27 - Unfold
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WWF identity design for COP27

We were tasked to create an identity design for WWF (International, Switzerland) COP27 campaign.

We designed a vibrant African campaign identity icon using a selected set of colours from the WWF brand guide. Based on this new icon we then build social media templates, report covers, campaign tags as well as a series of infographics. We added a campaign brand guide for the WWF internal team to streamline the rollout of the campaign.

We are happy to report that the client was over the moon and we loved working with them on this project.

Team: Roulé le Roux, Ronel van Heerden, Trevor Paul

WWF COP27 icon

WWF COP27 identity icon design and report cover

WWF COP27 social media templates

WWF Social media template design

WWF infographics

WWF infographics

WWF Identity Guide for COP27 campaign

WWF Identity Guide for COP27 campaign